Available early 2012
Development of an evidence-based market access strategy is now critical to the commercial success of a product. PRMA Insights: The Roadmap to Pricing and Reimbursement Success in NHL explains the current P&R and HTA environment for NHL in the US, Japan, and the major five European markets.
This comprehensive resource identifies key actionable strategic insights to successfully prepare for launch. PRMA Insights reports help to minimize the market access risk and maximize the opportunity for commercial success.
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